Starting from January 5, the winter sales season kicks off in Rome and the Lazio region. It’s a highly anticipated event for avid shoppers who, for six weeks until February 15, can explore bargains and make purchases at favorable prices amidst the city’s historical and artistic wonders.

Initially, the discounts are lower, around 20% – 30%. However, over time, the discounted amount increases, but so does the reduction in stock. Therefore, plan ahead and think about the gifts you need for upcoming special occasions or items you need and haven’t bought yet, as this is the right time to purchase them at lower prices.

Wandering through Rome’s shopping districts is a delightful experience, offering a plethora of choices. Clothing, footwear, accessories, and more dominate wish lists, while sports gear, cosmetics, perfumes, and home décor also find their place.

The heart of shopping lies in the Historic Center, with its exclusive brands and trendy stores. The areas around Piazza Navona, Campo de’ Fiori, Via Nazionale, Rione Monti, Via Cola di Rienzo, and Via Appia showcase the latest trends. Additionally, large shopping centers and outlets on the city outskirts provide ample opportunities to discover irresistible deals.

Adhering to fundamental rules is crucial: shopkeepers must clearly display the original sale price, the percentage of the applied discount, and the final price.

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